Insights

Practical advice on websites, software, SEO and technology.

We share what we've learned about building, maintaining and improving software, with a particular focus on the problems businesses encounter with existing websites and applications.

Our insights are designed to help you understand the problem before deciding what needs to be done about it.

Website Health

How performance, accessibility, mobile usability, UX and technical issues can affect the people using your website.

Website Health Check

Is Your Website Costing You Customers?

Your website might look fine, but slow pages, poor mobile experiences and other technical problems could be affecting how potential customers use it.

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Web & SEO

Practical advice about websites, technical SEO, search visibility and some of the common assumptions businesses encounter online.

Web & SEO

Can Anyone Really Guarantee You #1 on Google?

No one can guarantee a #1 ranking on Google. A deep-dive SEO audit can help identify the potential blockers and opportunities worth addressing.

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Software Modernisation

Practical guidance on legacy applications, technical debt, refactoring and deciding when existing software needs to change.

Coming soon. We'll be exploring the challenges of maintaining older applications and improving software without automatically starting again from scratch.

AI & Technology

Thoughts on AI, software development and the changing technology landscape, with a focus on using technology responsibly and effectively.

Coming soon. We'll look at where newer technologies can help, where human expertise still matters, and what businesses should consider before adopting them.